works found their way onto those very reading 
lists in those courses and you began to see some 
scholars—this is particularly true, actually in the 
early ’80s when you begin to see writing about 
McLuhan after he’s dead. He dies in 1980. You 
began to see at that point, a greater sympathy in 
part because the hysteria had all died down of the 
earlier period with the hot and cool, pro and con 
and instead you began to see a second look, you 
began to see those for whom much of what 
McLuhan had to say made a certain degree of 
common sense, you began to see them 
reconsidering his significance and reconsidering 
the actual meaning of what it was that he had to